Its rise has been spectacular—and a long time coming.
But all this misses the most obvious reason for Modelo’s appeal: It tastes good. Modelo is richer, maltier, and a bit sweeter than the light beers of the Bud Light generation, which began in 2001, when “drinkability” and calorie counting helped dethrone Bud heavy. It is also lighter, crisper, and easier to drink than the hopped-up IPAs that dominate the other end of American beer culture.
Michael Gabriel, one of the co-hosts of the beer podcastOK, let me understand craft beer, some barrel-aged whatever-the-fuckFuck that. Modelo is where it’s at and has always beenBud Light may yet rebound and take back the torch. It is already going, hat in hand, to its alienated right-wing fans—see, set at a country music festival, and various pleading statements from executives. But even if it regains its crown, it won’t be for long.
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