Influencer Alyssa McKay, 22, had a sometimes rough childhood. But TikTok and Snapchat have led to her earning millions.
About a year ago, she asked her manager, Brian Nelson — whom she refers to as her “family”— to find her a house on the East Coast.
Nelson — a father figure who appears frequently, if bemusedly, on her Snapchats — found her a charming rental in Monmouth Beach, New Jersey, about 90 minutes from Manhattan. McKay posted this photo on Instagram with the caption: “hot girls r honest abt getting plastic surgery.”She wakes up every morning and posts whatever she feels like to Snapchat. She has her own streetwear line, Beyond Lost, and often asks her Snapchat followers for feedback on colors and patterns. She is close with her siblings and her grandmother .
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