ComingSoon spoke with Mattel Head of Live-Action Phil Breman and Vice President of Design Ted Wu about Hot Wheels: Ultimate Challenge.
Hot Wheels: Ultimate Challenge“Sixteen contestants compete to transform cars from their past into the life-sized Hot Wheels of their dreams in the hopes of winning a life-changing cash prize — and seeing their creation made into a Hot Wheels die-cast toy that anyone can buy,” readsSpencer Legacy: Hot Wheels: Ultimate Challenge is all about dream fulfillment, both with the cars and the prize.
Hot Wheels is such an iconic brand that has gone beyond toys to video games, cartoons, and shows like Ultimate Challenge. What do you think makes it such a timeless brand?On the surface, Hot Wheels has always been a brand that’s been “on trend” not only in car culture but pop culture in general. By staying relevant and current, the brand has endured for over 50 years. At the heart of the brand, though, there’s also a sprit of competition and challenge.
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