Moviegoing audiences chose the horror movie over the romantic comedy to kick off the month of October.
Paramount’s PARA, +0.47% “Smile” topped the North American charts with $22 million in ticket sales, according to studio estimates Sunday, leaving Billy Eichner’s rom-com “Bros” in the dust.
“Bros” is significant for being the first gay rom-com given a wide theatrical release by a major studio, as well as the first studio movie starring and co-written by an openly gay man. Since premiering at the Toronto International Film Festival last month, the film has gotten stellar reviews from critics and also been the target of “review bombs” on IMDB. The site last week removed removed hundreds of one-star reviews for “Bros” that were logged before the film was released.
The “Smile” marketing team last weekend planted smiling actors at baseball games around the country as a marketing stunt, which Aronson said helped push the movie over the top.
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