Honda COO Shinji Aoyama echoed the CEO's comments and said company execs were 'overwhelmed by the Chinese' at the Shanghai auto show.
Honda Motor Company yesterday announced new steps to accelerate electrification, announcing the introduction of new BEV models in key markets including North America, China, and Japan from 2024., powerful software and a totally transformed driver interface to catch up to EV industry leaders. In addition, the automaker plans to have dedicated EV factories with completely overhauled production system, and a secure supply of semiconductors.
That may take a few years to implement, but the steps appear necessary seeing as CEO Toshihiro Mibe has admitted Honda is falling behind in the global race for electric vehicles. The executive pledged the company's global reboot will accelerate from 2025. While delivering Honda's annual business briefing, Mibe made a few interesting comments regarding Chinese competitors, according toHe said Honda executives had an unpleasant surprise at the Shanghai auto show where local brands flooded the exhibition hall with advanced EVs of all kinds while"They are ahead of us, even more than expected," Mibe said."We are thinking of ways to fight back. If not, we will lose this competition.
Such blunt statements admitting China's dominance in the electric vehicle space are rare, at least from high-ranking executives of companies that directly compete with the Chinese. Shanghai auto show visitors were able to see for themselves how far ahead Chinese automakers are when it comes to electric vehicles. There were no fewer than 100 vehicle debuts at the show, of which 70 were all-electric. The vast majority of those 100 were from Chinese carmakers.
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