It shouldn’t have taken a ‘Super Mario’ movie opening to $200 million to prove that families still want to go to the movies—but will studios even learn the lesson this time?
many times; we’ve mastered both. But all of this, of course, happened at home, on the same TV that can playand whatever YouTube video we want to pull up. The only reason my kids know that movies can be even better when you go somewhere else to see them is because I have doggedly emphasized it—despite so many studios, Disney in particular, trying to keep them locked in that streaming ecosystem at home.
last year made it look like a permanent generational shift—kids and parents accustomed to watching anything they wanted on their devices could not be brought back to theaters. But it’s a self-perpetuating cycle.
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