The holiday shopping season is getting off to an earlier start this year as consumers stung by high inflation attempt to stretch their budgets.
, compared with a year earlier, according to the Adobe Digital Price Index released Aug. 9, which marked the first decline in the index in 25 months, Axios' Nathan Bomey reports.Christmas trees and décor are already on display at Costco and Sam’s Club locations and Home Depot rolled out holiday items online in mid-July.Hot toy lists have been accurate in past years in predicting what toys children will put on their wish lists, with many selling out weeks ahead of Christmas.
"We've been working closely with our suppliers and we feel really good about the stock and having those key items available for customers throughout the holiday season," Mireles said. Neil Saunders, managing director of GlobalData, told Axios that he thinks holiday shopping will start earlier with consumers wanting to spread out their purchases over a longer period and also avoid delays.
"Retailers will be keen to get sales in early to secure their share of more subdued consumer spending," Saunders said. "Consumers should look for good bargains and early offers and take those when they can, especially for products that are not seasonal like toys and electronics."ad tech giant InMobi says this year could be the first when the "Cyber 5" — the shopping period from Thanksgiving to Cyber Monday — is not a critical measure of holiday sales.
Extended holiday return periods typically start later in the year in either October or November depending on the retailer.
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