The bargain hunting for holiday shoppers started earlier than the usual as Amazon kicked off a two-day Prime Early Access Sale on Tuesday.
Everyone loves a deal and consumers this holiday season can expect more savings in stores thanks to a glut of inventory at some of their favorite retailers. While the surplus merchandise is a boon for consumers, it does mean a potential hit to profitability for retailers — even if it encourages more shopping. It also makes for a complicated stock-picking environment for investors, at a time when retailers are in focus.
"Companies that sold a lot of their goods to their consumers last year need to internalize that their customers don't need those goods right now no matter the discount," he said. "But that's not doom and gloom, because they'll come back next year after they've burned through their scented candles." Regardless of the discount, Siegel said most items — no matter how cheap they are — require a consumer motivation to make a purchase.
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