A study from two professors showed how HGTV and other home makeover media lead homeowners to doubt their own tastes and renovate with the same boring aesthetic, rather than for their own satisfaction.
, an associate professor of marketing at Smith School of Business at Queen’s University in Kingston, Ontario. Their findings came in large part from interviews with 17 homeowners doing renovations.“They’re seeing everything that’s wrong with their home and imagining when people come into their home [that] they’re also criticizing and scrutinizing and judging their home,” says Grant.
Homeowners are “torn between two ideas of what the home should be,” says Grant. The common wisdom is that buying a home ideally has two main benefits: You can build wealth and modify your space to your unique tastes. Grant’s framework shows these two benefits in conflict with one another. In a news release about the paint analysis, Zillow quoted Mehnaz Khan, a color psychology specialist andin Albany, N.Y.: “Buyers have been exposed to dark gray spaces through home improvement TV shows and their social media feeds, but they’re likely drawn to charcoal on a psychological level.”
“I’m always attracted to these unconventional things or unusual things,” she says, but her real estate agent “would constantly remind me, ‘Resale, resale, resale, resale.’ It was so stuck in my head. … We then moved into the house. I was so scared to do anything. I never painted anything. I lived in those white walls and I was always thinking about the next homeowner. Everything was for the next homeowner.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Erin and Ben Napier launch nonprofit to help keep kids off social media: 'Addictive and destructive'Erin and Ben Napier have made their stance on social media clear: They want to keep their two daughters, Helen, 5, and Mae, 2, off of social media through high school.
Leer más »
Nearly 27% of Americans ‘embarrassed’ by family’s social media: studyOne in four Americans admitted on a recent survey to having been embarrassed by a family member's social media.
Leer más »
Elephants Need a Little Variety in Their Diet, Too, Poop Study RevealsUsing a relatively new form of genetic analysis, scientists have found that wild elephants will chow down on a rich palette of plants.
Leer más »
Passively Scrolling Instagram Can Make You Anxious and Depressed, Study FindsA new study has found that passively scrolling social media can make people feel lonely and even cause psychological distress.
Leer más »
Overuse of marijuana linked to surgery complications and death, study saysSmoking marijuana impacts blood flow in the brain and body, decreases respiration and body temperature, contributes to airway blockages, raises blood pressure, increases heart rate, and more — all of which can make recovery from surgery more difficult.
Leer más »
Ticks Use Static Electricity to Latch On to Hosts: StudyIt turns out that some people really are tick magnets. Researchers have discovered that ticks can defy gravity in their quest to latch onto people and animals. The key is static electricity, just like when someone rubs a balloon and things stick to it.
Leer más »