Here's what's inside the nearly $140,000 gift bag given to Steven Spielberg, Will Smith and other Oscar nominees (via CNBCMakeIt)
The Oscars are on Sunday, and Los Angeles will soon be awash in designer gowns, famous movie stars and high-price gift bags.
The gift bags have their "own reputation within the entertainment industry," says Distinctive Assets founder Lash Fary. They are a hit not only with the nominees, but with their representatives, agents and managers, he adds. We get calls from 25% to 30% of the nominees each year who want to make sure we know where to get their [gift] bag to them.In most cases, the nominees who are in Los Angeles for the Oscars simply receive the bags at their hotel. Others have them delivered to their LA-area homes or the offices of their production companies.
"It's a very small group of people compared to the 150 gift bags we create for the Grammys," Fary says. "That allows for products or services that would never be able to give away 150 items to be able to give away much more highly valued things."
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