With Apple widely expected to unveil the new iPhone 14 lineup at its upcoming event next Wednesday, a big question mark still surrounds how much, in this economy, the tech giant will charge for its latest-and-greatest smartphones.
Apple has some famously loyal customers. Yet as broader economic forecasts get downgraded left and right, it might be a hard time to convince people to upgrade their iPhones. "Apple faces a real conundrum of pricing," said Ben Wood, chief analyst at market research firm CCS Insight. On top of inflation and cost-of-living pressures wreaking havoc on consumers, he noted that Apple simultaneously faces rising costs associated with iPhone components and transportation.
Ming-Chi Kuo, an influential Apple analyst based in Asia, tweeted earlier this month that he expects Apple to raise the average selling price of the iPhone 14 lineup by some 15% compared to the iPhone 13 lineup. In a research note Monday, analysts Dan Ives and John Katsingris of Wedbush Securities predicted that Apple would raise the price of its newest higher-end models by some $100.
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