By next year, Starbucks customers will be able to use their own personal reusable cups in the U.S. Single-use cups account for 20% of its waste globally. Its on-the-go format has meant an uphill battle for a complete switch to reusable cups.
Starbucks addressed sustainability issues in a three-part release Tuesday that targets reusable cups to the transportation options its customers use when making a coffee run.
The goal by 2025 is to give customers easy access to a personal or Starbucks-provided reusable cup for every visit. The coffee chain SBUX predicts a time when 100 million customers per week all stick to a reusable cup. A borrowed cup replaces up to 30 disposable cups, according to the company. Starbucks has already tested borrow-a-cup programs in Japan, Singapore and London. In South Korea, the retailer has already pledged to discontinue single-use cups entirely by 2025.The latest round of sustainable efforts doesn’t stop there.
Read: Searches for electric vehicles double as 40-year-high inflation and Russia’s invasion of Ukraine push gasoline prices above $4 “We have a bold long-term sustainability vision and ambitious goals for 2030,” said Starbucks CEO Kevin Johnson.
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