Streaming services HBOMax and DiscoveryPlus are set to be combined.
✖ An official merger between WarnerMedia and Discovery has been in the work for quite some time, and with both companies owning streaming services -- WarnerMedia's HBO Max and Discovery's discovery+ -- Variety has detailed that the two platforms are set to be combined into one service.
"One of the most important items here is that we believe in a combined product as opposed to a bundle... We believe that the breadth and depth of this content offering is going to be a phenomenal consumer value proposition," Discovery CFO Gunnar Wiedenfels shared on Monday."The question is, in order to get to that point and do it in a way that's actually a great user experience for our subscribers, that's going to take some time.
HBO Max has proven to be a strong success since it launched in 2020, delivering audiences not only an impressive library of Warner Bros. titles and franchises, but also a number of compelling originals. Discovery's streamer has quite a different selection of offerings available, given the reality-focused programs it highlights from the Discovery Channel, Travel Channel, and Animal Planet. In this regard, there's very little overlap in what is offered on HBO Max vs.
"The direct-to-consumer business is obviously further along now than what we had four years ago," Wiedenfels added."There's a greater risk, you want to get that right. Between the two direct-to-consumer products, by the time we close, close to 100 million people are going to be affected as we make those changes. So that will need some very, very detailed and disciplined planning.
They continued,"We have HBO Max, with a more premium, male-skewing positioning, and then you've got the female-positioning on the Discovery side. You've got the daily engagement that people enjoy with Discovery content versus sort of the event-driven nature of the HBO Max content. Take that together, I have no doubt that we will be creating one of the most complete, sort of four-quadrant, old-young-male-female products out there. And I'm really excited about it.
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