HBOMax is raising the price of its ad-free subscription today
Subscribers of HBO Max woke up today to find out that the service is increasing the price for its ad-free option. Before today, an HBO Max ad-free monthly subscription cost $14.99. However, that price is going up by a dollar from $14.99 to $15.99 plus applicable taxes. HBO Max also announced that existing subscribers who are currently paying $14.99/month will see their monthly rate increase to $15.99 effective their next billing cycle on or after Saturday, February 11th.
HBO Max Announces Ad-Tier SubscriptionWarnerMedia announced the new price tier for the ad-supported version of HBO Max during its upfront presentation in May 2021. At $9.99/month, the ad-supported version of HBO Max originally cost subscribers 33% less than the current ad-free version, which was priced at $14.99/month. According to former WarnerMedia CEO Jason Kilar, the ads on HBO Max will be"the most brand-safe, elegant experience for advertisers," there is in the streaming industry.
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