HBO is celebrating its 50th anniversary with a 'Fifty Years Of Firsts' brand campaign
HBO is celebrating its 50th anniversary this year with a new brand campaign. Titled"Fifty Years Of Firsts," the campaign is meant to spotlight the premium network's history of breaking new TV ground with films, documentaries, dramas, comedies, news, and sports. While HBO is taking this opportunity to celebrate its past, it's also teasing what's to come in the future.
"HBO's legacy is one of telling groundbreaking stories. Fifty Years of Firsts celebrates the works of those who elevated the entertainment experience and gives a look ahead from those who will continue to do so in HBO's future," said Casey Bloys, Chief Content Officer, HBO and HBO Max."We are excited to relive these moments with fans and honor our brilliant storytellers.
HBOMax.com will also have a bespoke page highlighting HBO's past and future during the campaign, while HBO social channels will use #HBO50 to revisit some of its memorable shows, scenes, and characters. It will all culminate on Nover 8th with the HBOwards, a social media award show highlighting the best of HBO's first 50 years.
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