In paramore's latest single, ‘The News,’ Hayley Williams' classic emo-grunge look gets a makeover, featuring cult brands like Simone Rocha, Coperni and Courrèges.
Rolling StoneThe video for the new single reflects a curious new path for Williams’too: her style is bolder and her lyrics more confident, reflecting a newfound edge developed amidst the pandemic.
As the video opens, audiences see Williams comatose on a chasm of blood-red shag, eyes ghosted and transfixed on the news from a dimly lit laptop, as Covid rampages against the world. “Me and Hayley both related to that, as I’m sure everyone does” her stylist Lindsey Hartman explains, defining the opening look as an embodiment of that feeling.
A black hoodie, which reads “Turn Off” across the chest, black denim shorts, scrunched socks, and choppedhark back to not only Williams’ signature post-grunge style but also a period not so long ago that feels a bit too surreal. Casual comfort dominated the daily uniform in 2020, “You know, hoodie, no shoes, just on the couch,” Hartman recollects. The look feels bleakly nostalgic, albeit modern and cool in this case, given the oversized silhouette.
The video continues down the rabbit hole revealing a second persona emulating an awry and unhinged Brigitte Bardot, the French actress whose heavy eye makeup and teased hair solidified many mod trends. “We’re really obsessed with the Sixties,” Hartman admits, opting for ainspired by the era but still “a little punk” as she notes the strap across the chest, bringing the garment out of an explicitly historical place. “The buckles felt futuristic but also rough.
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