In recognition of what would have been Marilyn Monroe’s 97th birthday on Thursday, luxury lingerie brand Fleur du Mal and the Marilyn Monroe Estate have partnered on a collaboration, brought to life through the photography of Bert Stern.
The influence of Monroe’s classic film “Some Like It Hot” can be seen in silhouettes, intricate details and color palettes of a number of apparel and lingerie pieces in the collection. In addition, Fleur du Mal collaborated closely with the Marilyn Monroe Estate and Stern to exclusively feature images from the photographer’s archive, which have never been seen on apparel before.
Styles include appliqué bras and thongs, bodysuits, embellished dresses with cutouts, high-slit skirts, ruffle shorts, ruffled camis, garters and a Marilyn-printed silk slip. Retail prices range from $75 for panties to $695 for an embellished dress with cutout. Sizes go from XS to L. The collection, which is for one season only, will be sold online and in Fleur du Mal’s retail stores, as well as such retailers as Saks, Net-a-porter, Zalando, Shopbop, LuisaViaRoma, Revolve, Fwrd, Matchesfashion, Davd Jones, Bloomingdale’s and other specialty stores.
The campaign will appear on Fleur du Mal’s website, social channels and outdoors. It is photographed by Morgan Maher, and features Lauren Fern, Mazzy Star and Ariah Hamburg.Photo by Morgan Maher, courtesy of Fleur du Mal. Fleur du Mal, founded in 2012, is a luxury lingerie, ready-to-wear and swim brand. The company takes a fashion approach to lingerie, using luxury fabric like French Leavers lace and bespoke embroideries. The company has a boutique at 175 Mott Street in New York and one in Los Angeles at 519 No. Almont Drive in West Hollywood.Morgan Maher, courtesy of Fleur du Mal.
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