Crumbl and Crave — two of the cookie businesses involved in Utah's CookieWars — have filed a joint motion to dismiss the lawsuit.
At the time, Bennett Maxwell, Dirty Dough’s founder, mocked Crumbl in a: “A billion dollar company suing 2 startups. Why? Because apparently if you put sprinkles of your cookies, Crumbl thinks they own that. Watch out Grandma, you better throw away those sprinkles or you will be Crumbl’s next victim.”
Dirty Dough followed the social media posts with an announcement that it would post billboards with such slogans as “Cookies so good we’re being sued!,” “Our cookies don’t crumble with competition” and “We don’t file lawsuits — we just have better cookies!”a LinkedIn post of his own last July . In that statement, McGowan said the brother of the founder of one of the rival companies “was a former corporate employee of Crumbl who had access to our recipes, schematics, processes and other proprietary information.” Crumbl’s lawsuit against Dirty Dough claimed that company was started by a former Crumbl employee.
Crumbl’s lawsuit against Dirty Dough is still being litigated, in the courtroom of Judge Howard Nielson Jr. The last movement in the case, according to the court docket, was on July 6, to set a hearing on a motion filed by Crumbl’s lawyers.Crumbl’s website now , in all 50 states and Puerto Rico. It has 29 locations in Utah, where the chain started in 2017 while one of its co-founders, Sawyer Hemsley, was attending Utah State University.
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