Luxury brand gucci has acquired $25,000 worth of SuperRare‘s RARE token to launch a digital art vault. Reporting by _franvela and doreenjwang
The exhibition titled “The Next 100 Years of Gucci,” is a series of collectible art pieces that consider Gucci’s heritage and future. “The vault is Gucci's digital space,” SuperRare co-founder and chief product officer Jonathan Perkin says. “And they're going to be working with artists and selling art through their space, which will be powered by SuperRare technology.
Oudinot said that through the partnership, Gucci is looking to participate in a more “interconnected and decentralized economy.” The exhibition will be on display and auctioned off directly on Vault’s website, which is housed by Gucci, in three drops. The first drop will occur June 23 to July 1, 2022, followed by the second between July 7 and July 15. The third will likely take place between July 21 to July 29.
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