Greta Gerwig, now set to adapt two Narnia movies, was surprised to be accused of selling out
Cinephiles may be put off by this evolution of the form, but as Gerwig’s agent, U.T.A.’s Jeremy Barber, notes, that’s the era we’re in, like it or not.
“Is it athing that our great creative actors and filmmakers live in a world where you can only take giant swings around consumer content and mass-produced products? I don’t know. But it is the business. So, if that’s what people will consume, then let’s make it more interesting, more complicated,” he argues. And it’s an evolution that Gerwig is an active participant in: “Greta and I have been very consciously constructing a career.
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