Faith and family-based Great American Family has joined the Christmas movie competition with an around-the-clock Christmas movie schedule through New Year's Day in direct competition to Hallmark, Lifetime and others
Great American Family plans to increase its Christmas content by 50% next season.Marc Blucas, Candace Cameron Bure, Darryl Cox, Caleb Reese Paul, and Claire Capek in Great American Family’s"A Christmas... Present" Abbott came to Great American Family from Hallmark, where he was President and CEO of Crown Media Family Networks, the parent of the Hallmark Channel and Hallmark Movies & Mysteries.
"It’s comfort food. It’s the type of content that stands the test of time because you may know what’s going to happen, but it’s how you get there. It’s the journey that makes it interesting and makes it fun," he explained.Jillian Murray and Joseph Cannata in Great American Family's Christmas movie"A Brush with Christmas," premiering Dec. 18, 2022.Abbott believes in quality and consistency.
He adds the channel works very hard to stay away from anything remotely dark or salacious or uncomfortable to the audience. Abbott says creating a good Christmas movie is "a little bit of an art form" that balances variety against keeping the stories consistent enough to create a common experience across all content.
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