Grand Junction brewery rebrands amid trademark dispute, plans new restaurant opening to celebrate

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Grand Junction brewery rebrands amid trademark dispute, plans new restaurant opening to celebrate
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Monumental Beer Works opened its doors in Grand Junction on March 19, 2020, but when the brewery expands with a second taproom and restaurant later this year, it will do so under a different name.

The brewery is currently undergoing a rebrand after being contacted about a trademark dispute on the word “monumental,” said Brian Fischer, co-founder and operations manager. The company, originally named for its proximity to theExactly how soon? It’s tough to tell, Fischer said. About two months ago, the brewery was informed it would need a new name. That’s when, after getting some legal advice, Fischer and his team decided to.

Perhaps fittingly, Fischer had to purchase the trademark for the name Base Camp from a defunct brewery in Oregon. Now the real work begins, he said, as the brewery needs to order new merchandise, glassware, keg wraps, can labels — “Everything you can imagine,” Fischer said — before it will be official.Provided by Base Camp Beer Works

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