Google promises feature-packed quarterly releases for its newest Pixel phones. The reality is proving to be less rosy than advertised.
With the Pixel line, Google introduced the concept of Feature Drops — small quarterly updates delivered to push quality-of-life improvements to Pixel phones. The promise is simple: your Pixel phone gets better over time. Still, Google’s approach to updates has recently left much to be desired, with most Feature Drops this year consisting of little but emoji updates and new wallpapers for most Pixel users.
Related There’s also the matter of some Google Feature drops being thinly veiled advertisements. Yes, the Pixel Buds Pro and Pixel Watch are excellent devices, but Feature Drop focusing on them means nothing to someone who purchased a Pixel 6a with a Fitbit Sense 2 and a pair of Pixel Buds A. Potential squandered There are good reasons for this. Some app updates may break things, and Google needs to be able to stop a rollout if possible. But it’s hard to drum up excitement for a Feature Drop when half the drops are arriving at an unspecified time. As a longtime Pixel user, I no longer check for whatever features Google is delivering in the drops. If I notice them, I notice them. Increasingly, I don’t. A new user may check it, not find it, and that’s the end of that curiosity.
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