Some of the technological breakthroughs driving the red-hot field of generative AI — which can churn out paragraphs of readable text and new images as well as music and video — have been pioneered in Google's vast research arm.
“So we have an important stake in this area, but we also have an important stake in not just leading in being able to generate things, but also in dealing with information quality,” said Zoubin Ghahramani, vice president of research at Google, in a November interview with The Associated Press.
OpenAI declined to comment on comparisons with Google. But in announcing their extended partnership in January, Microsoft and OpenAI said they are committed to building “AI systems and products that are trustworthy and safe.” Like other language-learning models, including the GPT line built by OpenAI, Google's LaMDA can generate convincing passages of text and converse with humans based on what it's processed from a trove of online writings and digitized books. Facebook parent Meta and Amazon have also built their own big models, which can improve voice assistants like Alexa, predict the next sentence of an email or translate languages in real time.
“I believe them — that they’re being thoughtful and cautious,” Sloan said of Google. “It’s just not the model of a reckless technologist who is in a hurry to get this out into the world no matter what.”some prominent researchers who were examining the risks of the technology. And last year, it fired an engineer who publicly posted a conversation with LaMDA in which the model falsely claimed it had human-like consciousness, with a “range of both feelings and emotions.
"If you ask the question and get the wrong answer, it’s not great for a search engine,” said Dexter Thillien, a technology analyst for the London-based Economist Intelligence Unit.
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