Younger people seek answers on TikTok and Instagram—Google hopes to lure them back with more visual, infinite scrolling search results.
One of Google’s changes will bring a feature called Exploration to the Google mobile app. It displays search results in a continuous scroll of tiles showing photos and videos that more closely resembles a social media feed than a list of links. Exploration will include Instagram and TikTok videos as well as. Google vice president Cathy Edwards described it as intended to help people searching for inspiration rather than a fact or specific answer to a question.
“We know there is a class of user who really likes the results that they see on TikTok, and I think part of that is because TikTok reduced the barrier to entry for content creation, so there's some really good content there,” Edwards said. “We are looking at more ways to bring that into our search results.”The Exploration feature will initially be available on iPhones and will be limited to searches related to travel and tourism.
Perhaps Google’s clearest answer to the Gen Z lunch scenario in today’s updates was a new feature for Google Maps called Neighborhood Vibe. It provides an at-a-glance view of what’s trending in a community, displaying landmarks and photos from business reviews on local maps. Google Maps vice president Christopher Phillips said young users inspired a more visual approach that makes information faster and easier to digest for young and old alike.
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