GoodRx will have to pay a $1.5 million fine as part of a proposed settlement with the Federal Trade Commission if it gets approved by a federal court.
purported that GoodRx "configured a Google tracking pixel on its website and an SDK [Software Development Kit] on its GoodRx Mobile App to share Custom Events that conveyed users’ health information with Google." It also configured tracking tools to share personal information like phone numbers and email addresses, the complaint alleged.
"Google prohibits personalized advertising based on sensitive data like health conditions or prescription medications,"said in a Thursday statement to FOX Business. "We also have strict policies that advertisers and developers must comply with regarding personally identifiable information being shared with us."
GoodRx said in the statement on its website that it "proactively made updates consistent with our commitment to being at the forefront of safeguarding users’ privacy" nearly three years ago "before the FTC reached out to us." It said that "no medical records were shared" and pushed back on the FTC’s claim it violated the Health Breach Notification Rule.
GoodRx said it expects the settlement provisions will not have a material impact on its business or operations.
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