GM CEO, Brands Stopped Tweeting After Elon Musk Took Over via insideevs.com
contacted the automaker, which replied expressing concerns about the platform's new ownership.
"With a competitor owning the platform, it's important for us to ensure our advertising strategies and data can be safely managed," GM said via email, adding the company sees Twitter as"just one of many channels available" to share information and would"choose the channels and platforms that can be most effective at any point in time."
The company also noted that it would engage as necessary with customers; it didn't address Mary Barra's absence from Twitter, though. Other GM top execs appear to have neglected their Twitter accounts in recent weeks as well. Duncan Aldred, Global VP Buick & GMC, last tweeted on September 1, while GM President Mark Reuss's account is now blank, even though he used to be quite active.
Other top executives, such as CFO Paul Jacobson, design boss Michael Simcoe or GM North America head Stephen Carlisle don't appear to be present on Twitter either. However, ' BrightDrop electric van business and Cruise autonomous vehicle startup, in which the automaker has a controlling stake, have continued to tweet—as have their CEOs, Travis Katz and Kyle Vogt.the company finds Twitter to be an effective away to communicate with users and people in the tech community.
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