Opening today globally, the Vogue Meta-Ocean experience includes an above-water exploration followed by a mythical underwater world, featuring work by 24 artists including 3D digital sculptures.
China metaverse creation: Infni+, an avatar introduced in June on the cover of a companion title called, which invites cover stars to curate separate bi-monthly issues. Infni+ was designed by Chinese digital artist Cattin Tsai using Epic Games’s Unreal Engine.
The Meta-Ocean world is an extension of an underwater-themed editorial spread; it’s filled with contributed artworks from global artists.Vogue China sent an “open call” for nominations from global editorial teams, says Zhang, who has been in the role since February 2021. “The ocean as a concept is so global, so we used it as her origin story to showcase digital art and talent around the world.” Much of the art references fashion, as an effort to explore both how fashion shows up in metaverse spaces and “how digital fashion changes the way we approach shoots”, Zhang adds.
Tsai, who was the guest editor of the title’s June issue , also contributed works inspired by the marine life of the ocean, imagining a “parallel universe” that offers “a different understanding of the creatures themselves”, Tsai says, as the virtual ocean world also serves to spotlight endangered species of marine life in support of ocean conservation.
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