They’ll show up in the Apps and Gaming tabs and search.
. But now, it’s posting about them on its developer blog, telling devs they can use the system to promote app launches or updates. According to its website, the ads will show up “in the Microsoft Store app on Windows within search results and the Apps and Gaming tabs.” You can see what that can look like below:
Ads can show up when you’re searching for specific apps — in this example, the ad for Contoso Suite is about as prominent as the app the user actually searched for.The system sounds similar to how Apple’s App Store and Google’s Play Store work, which isn’t a surprise — Microsoft’s post on Thursday talks about the blurring lines between mobile and desktop and trying to make an “app distribution experience that looks and feels more like mobile.
Apple got into hot water by pushing things even further by putting ads on actual app pages. The slots were
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