Gen Zers brought the '90s back because they can't bear to look forward

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Gen Zers brought the '90s back because they can't bear to look forward
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Gen Z brought the '90s back because it feels impossible to grow up in today's economy

, prompting the resurgence of these trends to take off on TikTok and making it easy to cycle through so many of them., an eclectic early-2000s aesthetic influenced by the '70s and '80s and reminiscent of an American Apparel model headed to a dance club. Marked by Polaroid photos and party vibes, the style reflects the simplicity Gen Z seeks to escape from overstimulating technology and adult expenses.

In fact, Gen Z's nostalgia is a retaliation to the 2010s economy in which millennials came of age. The comeback of the— characterized by pearls, Ralph Lauren tennis skirts, and white tube socks — nods to an old-school aristocratic upper crust that reflects the economic boom times of the '90s. It's in contrast to flashy, Kardashian-style displays of wealth as well as the jeans-and-hoodie uniform of Silicon Valley.

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