FTC Accuses Data Broker of Letting Anyone Track Millions of Americans for Free
Samuel Levine, director of the FTC’s Bureau of Consumer Protection, similarly laid into the company: “Where consumers seek out health care, receive counseling, or celebrate their faith is private information that shouldn’t be sold to the highest bidder,” Levine said, in a statement. “The FTC is taking Kochava to court to protect people’s privacy and halt the sale of their sensitive geolocation information.
When reached for comment, Kochava claimed in so many words that the FTC didn’t know what it was talking about. Brian Cox, general manager of the Kochava Collective, issued a statement that reads, in part: This lawsuit shows the unfortunate reality that the FTC has a fundamental misunderstanding of Kochava’s data marketplace business and other data businesses. Kochava operates consistently and proactively in compliance with all rules and laws, including those specific to privacy.Cox also claimed that prior “to the legal proceedings, Kochava took the proactive step of announcing a new capability to block geo data from sensitive locations.
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