social media was in its flop era this year
Disillusionment with the legacy social sites has also inspired a new crop ofNow, that partisan fracturing extends to Twitter, where Musk is courting right-wing users and alienating advertisers, employees and regulators.
This fragmentation of the public conversation across many more platforms also has implications for how social media can be. It's making life more complicated, both for threat actors trying to spread propaganda and amplify polarization, and for the people trying to investigate those threat actors, whether they are journalists or researchers or the companies themselves.
These fundamental behavioral shifts suggest the next era of social media will be defined not by one mega company, but by connections and content scattered across many apps. Back in social media's early days, companies like Facebook"thought that people have one identity, and that they want to share parts of themselves with everybody that's in their lives," Harbath said."And it's actually turning out, that's not the case."
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