From Tweet to Trademark: Lizzo Secures Rights to '100% That Bitch' Phrase

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From Tweet to Trademark: Lizzo Secures Rights to '100% That Bitch' Phrase
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The U.S. Patent and Trademark Office, which denied Lizzo's application last year, had its ruling overturned by the Trademark Trial and Appeal Board.

. “Consumers encountering ‘100% That B-tch’ on the specific types of clothing identified in the application ― even when offered by third parties ― associate the term with Lizzo and her music,” the board ruled.

Initially, the U.S. Patent and Trademark Office deemed the phrase too general to warrant any official legal protections for usage, calling it a “motivational phrase” linked to “female empowerment. Despite Lizzo’s hand in popularizing the phrase, the office looked towards the plagiarism claims that surrounded the song as reasoning for denying the trademark.

In 2019, Lizzo added a songwriting credit to “Truth Hurts” for singer Mina Lioness, who claimed a year prior that her viral tweet was lifted for the now-iconic lyric. “Now everyone believes those were your words, when in fact they were mine,” she tweeted the singer in February 2018. “My creativity, my wit and my comedy.”

Lizzo denied ever having come across the viral tweet, saying that she was inspired by a meme, which ultimately had been inspired by the tweet. “There was no one in the room when I wrote ‘Truth Hurts,’ except me, Ricky Reed, and my tears,” she said in 2019. “That song is my life, and its words are my truth.”

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