“Our primary focus is on women, the [cannabis industry’s] fastest-growing and most underserved demographic. We are cannabis lovers and true stoners, but we strive to offer an alternative to traditional stoner culture,” said Kate Miller.
Last year, to fuel its unprecedented growth, the brand brought in additional strategic capital partners including nine “badass women” according to Miller, who noted, “As we build a leading female-brand in the space, it’s important to us to have women on our cap table, and our latest round was a big step in that direction.”
"Miss Grass took a modern approach to scaling. It’s content-led and community-focused, which not only provides an approachable entry point into cannabis for many, but also positions Kate and Miss Grass as thought leaders in the space. We've seen the success of this approach reflected in the growth of the brand and their product sales."Courtesy Miss Grass
“Our creative team led by Miss Grass’ head of creative Priyanka Pulijal handled the rebrand in-house, but collaborated with a host of designers and photographers who shared our vision for creating something that was inclusive and modern — yet also timeless,” explained Miller.
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