When it comes to the tequila renaissance, sip it, don't shoot it
It's fair to say tequila is in its renaissance. Always known as an enchanting elixir in Mexico, the rich history and diverse array of nuanced flavors were temporarily forgotten in the U.S. sea of big distro ventures, unfortunate stereotypes, and sweaty college parties. But this iconic Mexican spirit, synonymous with celebration, is once again in clear view, and the options in Austin are lovely.
There is some argument among anthropologists about mezcal's ancestral roots, which predate tequila, but it's narrowed to an origin story of either 400BC , or post-Spaniard arrival in Mexico, or maybe after Filipino soldiers arrived. Just know that mezcal is an ancient spirit, and tequila is a direct descendant.
"I think the most important question that you need to ask is, 'Why are you doing it,' right? It's a very, very crowded market," explains González."My 'why' started a long time ago with my grandfather, and my father, who wanted to change the consumer's perception of tequila, especially the association with getting wasted in dive bars. He wanted to elevate the tequila experience, and so do I.
Inspired by Fireball , as the story goes, Lucy Hebard, a friend of Phelan's mother, Nancy, expressed interest in a cinnamon-flavored tequila. Nancy took on the challenge, with Lucy providing financial support. After finding the right distiller, they experimented with recipes until landing on their combination. The initial product, Hot Cat, is cinnamon-flavored, and the name stands for"cinnamon agave tequila.
About the four expressions, González Nieves explained,"We've been committed to innovation, modern, sustainable production, and Mexican craftsmanship since we launched our sipping tequilas in 2009. Since then, we've created four unique styles of sipping tequilas, each designed to surprise and enamor the tequila lover.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
AUD/JPY Price Analysis: Falls to four-week lows amid strong JPYAUD/JPY extended its losses below the Kijun-Sen line after sellers broke technical support levels at around 95.18 before cracking the former at 94.90.
Leer más »
Lucas Giolito's Wife Files For Divorce From MLB Star After Four YearsTMZ Sports has learned Lucas Giolito's wife has filed for divorce from the White Sox star. A rep for the pitcher tells us the split was 'a mutually agreed upon and amicable decision made by both parties.'
Leer más »
White Sox ready to sell at trade deadline while protecting four core playersThe Chicago White Sox are opening up for business as a seller at the MLB trade deadline.
Leer más »
NYC suing four vape distributors, claiming they illegally market to kidsThe city is suing four vape distributors claiming they illegally marketing to minors.
Leer más »