For the past four years, Craig Pollock has been secretly laying the groundwork for a new Formula One team unlike any other already on the paddock
. Now he’s ready share his plans with the world. Pollock knows how to build an F1 outfit from scratch having served as founder and CEO of British American Racing , which is now owned by Mercedes. His latest project, Formula Equal, would be the first team in the sport that’s 50% men and 50% women, he says, with that equal split applying across the whole organization – from the cockpit to the engineers to the boardroom.
As well as being the CEO for BAR, Pollock was also manager for one-time F1 champion Jacques Villeneuve, so he is well aware of the huge amounts of money needed to get a team off the ground. He cites comments made by Mercedes boss Toto Wolff last year estimating that it would cost a new team around $1 billion to join F1. “We are in intense discussions with I would just say a Gulf area country,” says Pollock when ask about the funding behind his venture.
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