Even as it doubles Lightning production, Ford will not chase volume over profits, CEO Jim Farley says.
—which is accounted for in Pro and not Model e—also lost, or perhaps made money in the first quarter. Farley and Chief Financial Officer John Lawler in the call touted Pro’s growth and a 30% “attach rate” for aftermarket services on the commercial trucks.
So did E-Transit add to Pro’s profitability or would it have added to Model e’s loss? Journalists were allowed to listen in to the call but could not ask questions, and no Wall Street analyst asked. One hint: Farley noted that while Lightning’s suggested list prices are up $11,000, E-Transit prices are up “a lot,” without being specific.will help the unit reach break-even by year’s end, even as it expects to lose $3 billion for the year.
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