How was TaylorSwift able to crash the billboardcharts in such historic fashion this week, 16 years into her professional career? Let’s examine some of the factors below.
It’s no surprise that “Anti-Hero” is the top debut fromon the Hot 100 this week, but it also played a part in the rest of Swift’s chart dominance by doing the things that huge lead singles are supposed to do: Worming its way into all facets of pop culture, getting irremovably stuck in your head, and making sure that even your great aunts and uncles know that Taylor Swift Is Back.
And what’s more, as popular music continues to get more and more diffuse, megastars like Swift and Drake have a greater opportunity every year to monopolize the top tier of charts like the Hot 100. The primary competition for the 13 tracks onthis week came via Sam Smith and Kim Petras’ “Unholy” and Steve Lacy’s “Bad Habit,” two viral tracks from artists with little recent Hot 100 success — only Smith has any real history there, and they hadn’t scored higher than No.
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