Reverse psychology is not an exact science, but communication experts try to find the right balance between positive and negative aspects of behavioral change.
, tells of two neighbors who want their young adult children to fall in love with one another. Using reverse psychology, the fathers build a wall between their houses and forbid their son and daughter to meet. Spoiler alert: The tactic works and the couple falls in love.
Making someone want something they can’t have is a form of reverse psychology. Reverse psychology is regularly used to. It’s a psychological phenomenon in which people perceive an individual freedom is threatened and then take action to preserve or protect that freedom. Communication scholars and health officials consider reactance when crafting public health campaigns. The right message can prompt a person to quit smoking, wear a helmet or go for an annual mammogram. But it’s not an exact science and a wrongly worded message can make people double down on the behavior officials seek to change. Problematically, campaign creators don’t know if their efforts worked until long after the message was received.of reactance.
Health communication scholars have taken this concept and applied it to behaviors they want to see people quit, such as smoking. They’ve also used it for behaviors they want people to adopt, such as getting an annual mammogram. The public health campaigns are meant to encourage a change without making people feel so threatened they cling to the behavior in question.
Social scientists have found that the way a message is worded can make all the difference. Some messages are intentionally designed toof making a change to avoid reactance. An anti-smoking campaign, for example, can emphasize what the person will gain if they kick the habit: Positive changes include saving money or not shivering outside during a smoke break. Thus, the campaign focuses not on the loss of giving up cigarettes, but on the gains that come after quitting.
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