The department store’s Christmas windows in Milan, Rome and Florence celebrate the 25th anniversary of the Fendi Baguette bag and holiday collections of Prada and Loewe, respectively.
All the activations are part of an overarching seasonal theme dubbed “Believe in Wonder.” This is also the claim of a dedicated advertising campaign conceived by the Wunderman Thompson agency, which includes an animated video produced by Maga Animation Studio that will debut on Italian TV channels on Sunday.
“Christmas shopping here already started in mid-October. We unveil the windows now just to further spotlight this moment but sales are already going strong.…For us [the holiday season] is a key period because we can have new categories compared to other moments of the year,” noted Cocchini.
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