Interest in non-alcoholic beer, wine and spirits has been soaring and is expected to far outlast 'Dry January,' the month when people typically swear off booze.
Shopping on New York's Upper East Side at Boisson, a store that exclusively sells alcohol-free beer, wine and spirits . Photo: Jennifer A. Kingson/Axios
Boisson sells 125 brands, including Thomson & Scott Noughty wines, Seedlip non-alcoholic spirits, Figlia aperitivos and Optimist non-alcoholic distilled spirits. in October that sales of non-alcoholic beverages had increased 33%, to $331 million, in the last year.
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