Fast-food value deals are back in full force after nearly two years underground, but chains are hiking prices as they face higher food costs.
Fast-food value deals are back in full force after nearly two years underground, but they look a little different.
The return of promotions means the restaurant industry is getting more competitive, according to Saleh. But now chains are also raising prices on their value meals or focusing on promoting menu items that are experiencing lower inflation.In July through September, 17% more restaurant operators were offering value meals on their menus, compared with the same time a year ago, according to Technomic Ignite data.
Domino's is one of the fast-food chains making changes to its national promotions this year. CEO Ritch Allisonthat the decision was spurred on by higher food basket costs. The pizza chain opted not to change the pricing on the deal because of customers' existing familiarity with the $7.99 price.
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