U.S. FAST is seeing a boom in music channels — VIP+ looks at what’s prompting it
In terms of overall domestic distribution, Vevo dominates. VIP+ reached out to the streaming giant for comment, with SVP of U.S. Sales & Global Distribution Rob Christensen having this to say:
"It's no surprise that there is growth in music channels on FAST — after all, music videos as we know it flourished on the television for decades. Music videos differ from other content sets in that they are global, universally appealing to mass audiences, while also deeply personal to specific groups of consumers, including all cultural groups and demographics.
"Music video channels therefore have become essential for platforms looking to round out a diversified content offering that attracts and retains an engaged audience. In addition to fans, these channels draw in advertisers looking to surround themselves with such influential, star-studded content." Given the success the format has found within FAST, an easy prediction for the space is for the number of channels to continue to increase over the coming year. VIP+’s estimate is that we will see north of 130 by the end of 2023 and close to 150 by this time next year. The boom will continue.
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