FAST (Free Ad-Supported TV) channels are set for big growth in the UK, according to new data. In fact, they could make up 20%, or $500M in revenues, of the country’s ad-supported video market by 20…
FAST channels are set for big growth in the UK, according to new data.
The data follows up on a larger Omdia study on FAST trends and suggests significant growth is coming as content owners move more programs onto FAST networks, which usually focus on specific shows or genres and offer them free. News was identified as the top genre for FAST in the U.S. and Asia Pacific. Docs lead the way in Europe and movie networks are most popular in Latin America, Omdia noted quoting data from Amagi.
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