Fans start the 'Betty White Challenge,' encouraging animal rights activism.
Paw Works is an animal rescue org that places unwanted animals in L.A. shelters into loving homes.
Since the Betty White challenge has taken off on social media, some orgs have seen an uptick in donations ... and with the help of people like Brittany, those donations are bound to pour in all over the U.S., as the 17th approaches. Brittany says it's super simple to"be more like Betty" ... folks can volunteer, adopt, foster or find any other way to get involved.
Tune in to"TMZ Live" Monday to watch the full interview, and to celebrate what would have been Betty's 100th!!!
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