Fact Checking Ads For California’s Sports Betting Propositions

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Fact Checking Ads For California’s Sports Betting Propositions
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Odds are, one of the many ads for legalizing sports betting has snagged your attention, given their ubiquity on TV, websites and billboards across California.

This claim is based on the fact that Proposition 27 taxes online sports betting at a rate of 10%. So the question is: Where exactly will the other 90% go? The truth is that it’s impossible to know precisely.

If Proposition 27 passes, gaming companies headquartered in other states will want to get in on the action, since they are the ones funding the measure. The companies bankrolling the initiative have some of the most popular online sports betting platforms: FanDuel commands 31% of the U.S. market, followed by DraftKings with 26% and BetMGM with 16%, according to Eilers & Krejcik, a research firm focused on gaming.

Does that mean those companies would reap all of the profit? The initiative also allows California tribes to offer mobile and online sports betting on their own. If tribes choose to do that, they’d be earning some of the profits. Gaming companies headquartered in other states might also wind up needing to spend money in California to do business here. For example, companies will need to make a deal with a tribe in order to legally operate, and that deal could include some kind of payment or revenue sharing. Gaming companies may also need to pay employees or contractors in California to get their business going here.The companies funding the campaign are headquartered outside California.

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