Facebook will need permission to show personalized ads in the EU
Meta will have to limit the reach of its personalized ads in the European Union. The region's Court of Justice
that Meta's Facebook brand will need to obtain consent before delivering at least some personalized ads in the EU. The custom ads"cannot justify" processing that volume of data without users' permission, according to the ruling., a spokesperson said the social media giant was still"evaluating the court's decision" and would say more in the future. for requiring that Facebook, Instagram and WhatsApp users accept personalized ads just to use those platforms.
The decision is included in a larger court finding that local competition regulators, such as Germany's Federal Cartel Office, can factor in compliance with other laws when investigating antitrust cases. Put simply, a country could decide that rule breaking in one area is evidence of broader anti-competitive behavior.Great deals on consumer electronics delivered straight to your inbox, curated by Engadget’s editorial team.
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