Meta may add a paid subscription option to Instagram and Facebook in Europe, according to The New York Times.
Meta may add a paid subscription option to Instagram and Facebook in Europe,. The ad-free tier is meant to address European Union regulations that have diminished some of Meta’s most lucrative data-collection methods. The company said in April that advertising in the EU made up 10 percent of the company’s total revenue.
The move would be the first time Meta has deviated from its standard model of a single free platform supported by advertising . Thesays the company would continue offering free ad-supported versions of Facebook and Instagram in the EU. It’s unknown exactly when the company would launch the ad-free tiers or how much they would cost.believe offering a paid ad-free variant could help “alleviate some European regulators’ concerns,” even if few people use it.
An ad-free option for European users would mark one of the most significant splits between consumer tech in the EU and the US. Meta and other social platforms have been forced to adapt as the
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