Experts are weighing in on why they believe that Bud Light lost out to Modelo Especial as America’s most popular beer last month, and it’s not just because of its Dylan Mulvaney partner…
Modelo Especial has increased sales by $333 million since 2022, according to behavior analytics firm Circana in data cited by CBS. Bud Light, in comparison, sold $297 million worth of Bud Light for the “four weeks ending May 28,” according to the same report.
Others are pointing out changing tastes, as younger generations “are now more inclined to seek out imports, even if the price point is higher,” according to Beer Business Daily editor Harry Schuhmacher.Even if general interest in Bud Light has fallen in the past decade, the months since the beer giant partnered with transgender influencer Dylan Mulvaney in an online influencer campaign have been an especially difficult period for Bud Light.
Bud Light’s sales dropped tremendously after the partnership with transgender TikTok star, Dylan Mulvaney.
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