Versace has appointed Hyunjin from boy band Stray Kids its new global brand ambassador, making its first push into the South Korean music phenomenon that is taking over the fashion and luxury worlds.
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Teasing Thursday’s announcement, Hyunjin attended Versace’s “La Vacanza” fashion show alongside American rapper Future, actress Simone Ashley and singer Troye Sivan, among other guests, as well as the official opening of a Versace pop-up in Seoul earlier this month. The boy band was formed in 2017 through the namesake reality show by JYP Entertainment. Originally a nine-member group, Woojin left the group for personal reasons in October 2019.
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